Our commitment to your community

We believe in supporting the organisations that are important to you. We call these organisations Life Champions Chosen Causes. They play an integral role in all our membership programmes and throughout our business operation.

What is a chosen cause?

A chosen cause can be any one of the following organisation types that has been registered and approved by us. Examples of qualifying organisation types include:

  • a school
  • a charity
  • a church
  • a membership group
  • a brand
  • or a not-for-profit

How does it work?

All our programmes across the world enable you to select an organisation that you wish to benefit from your account activity. Once your account is fully activated you will be asked to select a chosen cause to add to your account profile. Once you have done this we will let you know what activities are linked to your programme.

What are qualifying activities?

Qualifying activities can range from making bookings with our dining clubs, to buying tickets from our box office service or taking advantage of our in-store deals and cash back offers.

What does a Chosen Cause receive?

Your Chosen Cause will receive a range of rewards from your qualifying activity, these include:

  • A donation from Life Champions, a retailer, partner, programme manager or from you
  • A percentage of in-store spend on registered cards
  • Business rewards points that can be used to buy products and services

 UK Schools and Charities already loaded

We have already loaded over 34,000 UK schools and 160,000 UK charities to make selecting a chosen causes as simple as possible. Don’t worry if you live outside the UK will be adding new Chosen Causes throughout the territories we support.

How do I submit my organisation to become a registered Chosen Cause?

To submit your organisation to become a registered chosen cause follow these links to our online forms. If your organisation has already been registered we will let you know. All submissions are subject to Life Champions initial approval and annual review. Submission for registration is subject to our terms and conditions.


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    Our Private Social Network (PSN) puts traditional and emerging digital brands in control of their fans and followers’ data, revenue and global digital rights. The PSN recognises and rewards ongoing engagement from fans and followers whilst creating engaging multi-channel opportunities for sponsors, authorised brands and content providers.

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    Heron Tower,
    110 Bishopsgate,
    London EC2N 4AY
    Fax: 0207 681 3422

    Life Champions Loyalty LTD.
    Company number: 09311870
    VAT Number: 202-9919-09

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